In conversation with Giorgio Cassetta, we explore a design philosophy that goes beyond aesthetics to embrace technical complexity, user experience and collective creativity. From Benetti’s B.Loft to Maiora’s performance-driven yachts, Cassetta explains how each project demands a different approach. He also reflects on the importance of challenging established conventions, anticipating future trends and integrating art into yacht interiors, while building a studio where the strength of the team takes precedence over the name of an individual designer.